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Advertising Information
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Online Media Kit
Name of Publication
Greenroomorlando.com
Circulation
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Greenroomtampabay.com receives 300 visitors per month.
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An average day yields 100 impressions.
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Greenroomtampabay.com has been online since March 2005.
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The site is a free domain and does not require a subscription to view the content.
Demographics
Viewers 18-49+
Male and Female Mix
Female representation is higher in the acting talent section, while males make up
more of the crew positions.
75% of readers to the site are residents of the state of Florida.
25% of readers to the site are watching from a global position outside the state.
A growing base of viewers are currently attending or are recent graduates of Film Schools.
Feedback to the site comes from Novices enthusiastic about a career in Motion Pictures to Respected Veterans with 25 plus years in the State’s ever evolving Industry.
Based upon an Economics Research Associates’ project analysis, the following statements can be made about the size of the industry in Florida.
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The core motion picture production industry employed 8,492 wage and salary workers, and provided over $372 million in wages to Florida workers in 2001.
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From 1995 to 2001, employment grew by 94 percent with a compound average annual growth rate of 11.7 percent.
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Employment peaked in 1999 at 9,243 wage and salary workers.
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Wage growth outpaced employment growth from 1995 to 2001, with wages growing over 121 percent with a compound annual average growth rate of 14.1 percent.
ERA’s analysis of the Dunn & Bradstreet firm level data indicates the following key points for the state of Florida as a whole:
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In 2002, a total of 1,554 firms, which include sole proprietorships, were operating in Florida. These firms employed a total of 10,083 people.
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Using an annual average wage of $311,675 per firm, ERA estimates that the total 1,554 firms generated wages of over $484 million in 2002 to workers and owner proprietors in Florida.
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Total sales in 2002 were over $1.16 billion.
(Prepared for The Governor’s Office of Film & Entertainment by Economics Research Associates - Project No. 14776 II-1)
Economic Impact Examples
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Commercial (3 Day Total) $193,789
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Television Series Economic Impact (8.5 Month Total)
$36,476,250
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Feature Film (3 Day Total) $10,001,544
(Source: Metro Orlando Film & Entertainment Commission)
Publication Type
Greenroomorlando.com is a website. The URL is a free domain accessible to anyone who
wants to know more, be involved, contribute, and do business with Florida’s Film and
Entertainment Industry. All news content on the site is archived for up to one year.
These archives are accessible through a search engine available throughout the site.
Through this engine you can retrieve articles and information as it appeared on its
release date.
Homepage
www.greenroomorlando.com
www.greenroommiami.com
Publishing Company
Publisher:
Kim Burke
808 Highland Avenue
Studio 5
Orlando, FL 32803
407.999.0036
burke@greenroomorlando.com
Target Audience
Producers cast, crew and promote productions.
Out-of-state productions looking for locations, equipment, lodging, transportation,
cast and crews available throughout Florida.
Adult actors continuing their education and landing their next roll.
Production crews continuing their education, looking for equipment and landing
their next gig.
National network television
Cable networks
Local and out of state News Companies
Casting Directors
Talent agencies
Managers
Parents looking to enter/manage their child in the business.
Editorial Profile
Greenroomorlando.com documents Florida’s Entertainment Industry. Our main focus is
Film , Television, and Digital Media Production. The website is often granted red
carpet placement, on set access, and priority news releases on work being produced
in the state. The site will also travel outside the state to follow productions made
in Florida highlighting their journey through festival circuits, distribution, and
release to the public.
What others have said
"Hello. We just became members of Green Room Orlando last month. We are listed under
the Photographers section and the Production Companies section. I want to let you
know that we have received so much business from advertising with you all! Thank you."
"Hello, I was casting for a 16mm short. I just wanted to let you know that the casting
went great, and the male lead I ended up casting heard about the auditions through
Green Room. I just wanted to say thanks for the service of providing talented local
actors with information on castings. I don’t know what I would have done if I hadn’t
found my lead."
"I wanted to take a moment to thank you for the service you provide at GreenRoomOrlando.com.
I have received numerous castings, some resulting in bookings of lead roles, from
people who have found me listed as talent at GreenRoomOrlando. It is among the best
and easiest "networking" I do. Thanks for the great site."
"The Greenroom has helped me get 4 agents! Thank God for your site. The last 6 jobs
I have booked were from the Greenroom! You guys ROCK!"
"I wanted to send you my greatest thanks for posting our call for extras on GreenroomOrlando.
I have gotten a bunch of emails so far and I think we have found enough for the shoot.
Your posting has helped me tremendously with a somewhat tedious act of finding extras
for an indie film. I w ill be spreading the word about your web site to my film/TV
production friends. Thank you again for your help."
"Thank you from the entire gang at the Digital Gun Awards! Just a little feedback,
we’ve been speaking with a lot of folks who came up from Florida for our annual Film
Fest this past September - Toronto Online Film Festival. Everyone who came up from
Orlando spoke very highly of the Green Room. We just wanted to let you know how we
found out about you."
"I found the site to be an excellent way for local production vendors to exchange
information, keep updated on industry functions, and to market themselves. Orlando
has an amazing talent pool both above and below the line. The Green Room Orlando is
helping to expose this talent, build on its integrity and create an easier way for
all of us to work in what we really love... show business!"
Ad Deadlines & Specifications
The following materials are needed to begin.
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Link to your website
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Ad copy
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Logo and desired graphics
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Contact info you wish the target audience to have
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Start date and length of campaign
All these materials need to be sent to advertising@greenroomorlando.com.
Graphics can be attached as JPG, GIF, or SWF files.
If you have an existing banner for your campaign, make sure
to check this list:
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Banner specs - 468 x 60 pixels
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No larger than 50k file size
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Accepted formats - JPG, GIF, SWF
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SWF files must have embedded link already in file pointing
to your URL
All orders will be acknowledged within 24 hours of receiving
materials. All orders will be processed within 72 hours of receiving payment. Please
call for availability.
Contact:
Kim Burke
407.999.0036
advertising@greenroomorlando.com
808 Highland Avenue
Studio 5
Orlando, FL 32803
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AD
MATRIX
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Quantity
of
Impressions
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1
Month
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3
Months
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6
Months
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50%
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$1300
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$3850
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$7650
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25%
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$675
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$1975
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$3900
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10%
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$275
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$775
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$1500
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5%
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$150
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$400
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$750
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Quantity of Impressions is measured by percent of total impressions throughout the Greenroomorlando.com website. Month to month totals vary. October, November and December 2003 impressions totaled over 77,000, 96,500 and 86,000, respectively.
Traffic ranking information is available online at www.alexa.com.
As of January 18, 2004, traffic ranking is 48,910. This ranking takes into consideration all websites globally in all languages. Ranking is based upon a 3 month average.
Payment and Ordering Options
Accepted forms of payment:
Check, Money Order, Credit Cards
All checks and money orders mail to:
Greenroomorlando.com
P.O. Box 1929
Orlando, Florida 32802-1929
All credit card transactions accepted via PayPal.com.
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